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    • Personal Lifestyle and College Financial Planning Services
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Newsletter

A New Year: Reflecting & Planning

Posted on January 15, 2026 by Googins Advisors - Newsletter

Dear Clients and Friends, Happy New Year!   To some this is a time of getting your house in order, taking… Read more »

Good Feelings and Bad Feelings

Posted on July 28, 2025 by Googins Advisors - Newsletter

Investing should be more than good or bad feelings about the market, but frequently it is not.  We warn our… Read more »

Pay Attention to Net Returns

Posted on July 2, 2025 by Googins Advisors - Blog

“Everyone brings up the fees, but all I care about are net returns.” Clinton Huff, Texas Tech University, Wall Street… Read more »

Want to Be a “Big Investor” or a Successful Investor?

Posted on June 9, 2025 by Googins Advisors - Blog

Today the newspaper talks about Trillions as if millions are nothing, but any amount of saved money and a million… Read more »

Ralph Waldo Emerson Knew About Money

Posted on June 9, 2025 by Googins Advisors - Blog

His first wife left him an estate of $23,000. It may not sound like much today in 2025 but it… Read more »

Annuitizing or Withdrawing?

Posted on May 27, 2025 by Googins Advisors - Blog

You give up control as soon as you annuitize a retirement account established for you. Is it a 401k plan?… Read more »

Compound Interest Can Be Exciting

Posted on May 27, 2025 by Googins Advisors - Blog

You need compound interest at a high rate, not the rate you earn on money market funds. Compound interest on… Read more »

The Importance of Capital

Posted on May 22, 2025 by Googins Advisors - Newsletter

An investment cycle of 2025 comes to a close at the end of May. Indexes tell you about stocks: the… Read more »

Want to Talk with a REAL Person?

Posted on April 28, 2025 by Googins Advisors - Blog

“A.I.” or artificial intelligence is probably a great invention and worthy of investing in, but are you tired of answers… Read more »

How To Keep A Long Term Perspective

Posted on April 28, 2025 by Googins Advisors - Blog

Ignore “the news”: understand “news” changes daily and hourly. You know the stock market grows over the long term and… Read more »

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Recent Posts

  • A New Year: Reflecting & Planning
  • Good Feelings and Bad Feelings
  • Pay Attention to Net Returns
  • Want to Be a “Big Investor” or a Successful Investor?
  • Ralph Waldo Emerson Knew About Money

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Recent Posts

January 15, 2026

A New Year: Reflecting & Planning

Dear Clients and Friends, Happy New Year!   To some this is a time of getting your house in order, taking… Read more »

July 28, 2025

Good Feelings and Bad Feelings

Investing should be more than good or bad feelings about the market, but frequently it is not.  We warn our… Read more »

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Middleton, WI 53562-3417

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