Observing reports on the stock market is like watching a phony boxing match where the punches do not actually land on the other boxer. The media declares WORRY and the market reacts. In a day or two, the market bounces back and frequently sets a new high. However, the media does not care about rising markets, low unemployment rates, increasing earnings or low interest rates.  Instead they warn you “The sky is going to fall!!”

A week or so ago, the markets were bouncing along at all time highs and the media was warning us of problems. “The market is over-valued”, “The market is too high.”  Sure enough, the market dropped significantly one day but climbed back in the following days.  This has been repeated many times over the market’s history. “The market climbs a wall of worry.”

Carson Bieber is Googins Advisors’ new full-time employee.  He graduated from the UW Madison in May 2019 with a degree in Personal Finance and Financial Planning.  As an intern here since late 2017, we asked him to join us.  

April 2019 We just witnessed history as the S&P500 and the NASDAQ reached record highs on Tuesday, April 23.  One… Read more »

January 2019 We are currently sending consolidated statements showing the market value of your accounts on the last trading day… Read more »

November 2018 “THE REAL Long Term Risk in Equities is NOT OWNING THEM.” -Nick Murray, Simple Wealth, Inevitable Wealth, c 1999.… Read more »

August 2, 2018 “The economy is booming” – so say the President and Vice President of the United States.”  GDP… Read more »

May 4, 2018 Do you remember the 1980’s?  I do. How about the 1970’s and stagflation? …nothing we could do… Read more »

December, 2017 STOCK MARKET – 2017 has been an excellent year for the stock market and the market’s performance is… Read more »

Dear Clients: June 30, 2017 Market Values Account Summary will be arriving in the mail within the next week.  It… Read more »