Financial Planning Services

Here you’ll find a team of professionals that provides comprehensive financial planning services for clients throughout the Madison, Wisconsin area. You’ll also find individuals who take a different, more personal and straightforward approach to managing your financial future. 

You can count on us having all the technical financial know-how to help clients like you, but we don’t try to drown you in that knowledge. Instead, our approach focuses on helping you feel comfortable with the financial path we recommend and confident that we have your best interests in mind. We call that The Googins Way.

Our financial planning and management services include:

Asset & wealth management
Get the “big picture” perspective of your financial position in easy to understand terms from people who treat you like a friend, not just another number.

Retirement planning
Explore options for an achievable action plan that will help improve your financial security throughout retirement.

Lifestyle and college financial planning
Let’s take action now to begin accumulating the financial resources you need for major life expenditures in the future.

Small business financial planning
Address the challenges you face while providing for your employees and yourself with financial advice covering topics such as retirement planning and group insurance.

Insurance planning
Learn about your options for life, long-term care, and disability policies in addition to other insurance or related products.


Estate planning support
Talk with our knowledgeable team about various aspects of estate planning, including guardianship, succession planning, gifting to family members, and more.

Tax planning support
Gain a better understanding of your tax return and how your investments affect it so you can make smart and savvy financial decisions.

If you’re looking for a firm with extensive and broad-based expertise in financial planning services in Madison, WI with an approachable and easy to understand style, you’ve come to the right place. How can you benefit from our approach to financial planning? Give us a call or contact one of our Madison-area financial advisors online to find out more today.

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Get on the path to financial freedom
Contact us today