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February 2020 Newsletter

Since there are too few people exclaiming about the wonderful results in stock market accounts, I will continue.  2019 provided returns for many equity investors of at least 20%.  The significant fact behind all of this is that the stock market has records going back to the late 1800’s and every time one looks at long term results from however one wants to identify “long term”, the results are excellent - especially in comparison to bonds. 

November 2019 Newsletter

Observing reports on the stock market is like watching a phony boxing match where the punches do not actually land on the other boxer. The media declares WORRY and the market reacts. In a day or two, the market bounces back and frequently sets a new high. However, the media does not care about rising markets, low unemployment rates, increasing earnings or low interest rates.  Instead they warn you “The sky is going to fall!!”

August 2019 Newsletter

A week or so ago, the markets were bouncing along at all time highs and the media was warning us of problems. “The market is over-valued”, “The market is too high.”  Sure enough, the market dropped significantly one day but climbed back in the following days.  This has been repeated many times over the market’s history. “The market climbs a wall of worry.”

July 2019 Newsletter

Carson Bieber is Googins Advisors’ new full-time employee.  He graduated from the UW Madison in May 2019 with a degree in Personal Finance and Financial Planning.  As an intern here since late 2017, we asked him to join us.  

April 2019 Newsletter

April 2019

We just witnessed history as the S&P500 and the NASDAQ reached record highs on Tuesday, April 23.  One of our common refrains is to ignore the news media - at least as it relates to your investment portfolio.  If you strictly followed that advice, you saved yourself six months of media nonsense.

January 2019 Newsletter

January 2019

We are currently sending consolidated statements showing the market value of your accounts on the last trading day of 2018.  2018 was an up and down year as you all know, but almost 100% of you have been ignoring those market gyrations. So have we. When we do consider them, we reflect upon the opportunities lower markets provide. 

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